TY  - BOOK
AU  - KEEGAN Warren J.
AU  -  BHARGAVA Naval K
TI  - Global marketing management
SN  - 9788131730911
PY  - 2011///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: P 271-97.; Appendix: P 265-70
ER  -