HOLLENSEN Svend Global marketing A decision- oriented approach - 4th - Delhi Pearson 2010 - xxxix, 753p cm. Bibliography: p 336-40; Appendix: p 341-62 ISBN: 9788131728147 594.14999999999998 Source: IN1466, 22/01/2014, R K Books General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51.1, Q0