TY  - BOOK
AU  - HOLLENSEN Svend
AU  -  BANERJEE Madhumita
TI  - Global marketing:  A decision- oriented approach   
SN  - 9788131728147
U1  - X:51.1, Q0 
PY  - 2010///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: p 336-40; Appendix: p 341-62
ER  -