TY  - BOOK
AU  - BAKER Michael
AU  -  HART Susan
TI  - Product strategy and management
SN  - 9788131724286
U1  - X:8, P3 
PY  - 2003///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: p 411-19
ER  -