TY  - BOOK
AU  - Schiffman, Leon G.
AU  -  Kanuk, Leslie Lazar
AU  -  Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9788131731567
PY  - 2010///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: P 325-344
ER  -