TY  - BOOK
AU  - Schiffman Leon G
AU  - Kanuk Leslie Lazar
AU  - Kumar S. Ramesh
TI  - Consumer Behavior
SN  - 9788131731567
PY  - 2010///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: P 315-318
ER  -