TY  - BOOK
AU  - KEEGAN Warren J
AU  -  BHARGAVA Naval K
TI  - Global marketing management
SN  - 9788131730911
U1  - X:51-8.1, M0;Q1/TD 
PY  - 2011///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: 212-227p
ER  -