TY  - BOOK
AU  - DYCHE Jill
TI  - CRM Handbook:  A business guide to customer relationship management   
T2  - Critical Perspectives On The World Economy
SN  - 9788177587623
U1  - X:511, P2 
PY  - 2002///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
ER  -