TY  - BOOK
AU  - KAPOOR Neeru
TI  - Advertising and personal selling
T2  - Routledge Frontiers of Political Economy
SN  - 9788192228402
U1  - X:513, Q2 
PY  - 2012///
CY  - Delhi
PB  - Pinnacle books         
KW  - Commerce
N1  - Bibliography: p 136-39
ER  -