TULL Donald S. <br/><br/>
Marketing research   Measurement and method    

 - 6th 
 - Delhi  Prentice-Hall USA           1993 
 - xviii, 863p  cm. 
<br/><br/> Appendix P  817-63; Glossary at the end 
<br/><br/><label>ISBN: </label>9788120309616 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6;N3/TD