Impact of radio/TV advertising on consumer purchas 

 - Delhi  University of Delhi          1986 
 - ii, 252p Bibliography at the end  cm. 
 - University of Delhi, Commerce and Business (Faculty of-), Dissertation. Dissertation, University of Delhi, Commerce and Business (Faculty of- .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising