TY  - BOOK
AU  - Kasper Hans  et al...
TI  - Services marketing management :  A Strategic perspective   
SN  - 0470091169
U1  - X9(Y):51-8, P6 
PY  - 2006///
CY  - England
PB  - John Wiley & Sons       
KW  - Commerce
N1  - Bibliuography P511-42
ER  -