TY  - BOOK
AU  - Nilson Torsten H
TI  - Competitive branding :  Winning in the market place   
SN  - 0471984574
U1  - X:511, N8 
PY  - 1998///
CY  - England
PB  - Wiley          
KW  - Marketing Survey
N1  - Bibliography : p 226
ER  -