Kotler Philip <br/><br/>
Marketing management and strategy    A reader    

 - Englewood  Cliff Prentice-Hall           1984 
 - xii, 448p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0135582482 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L2;M4