TY  - BOOK
AU  - Kotler Philip
AU  -  Cox Keith K Ed.
TI  - Marketing management and strategy :  A reader   
SN  - 0135582482
U1  - X:51-8, L2;M4 
PY  - 1984///
CY  - Englewood
PB  - Cliff Prentice-Hall         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -