TY  - BOOK
AU  - Urban Clean L
AU  -  Hauser John R
TI  - Design and marketing of new products
T2  - Prentice-Hall Internatiaonal Series in Management
SN  - 0132012693
U1  - X:511.73.N7, MO 
PY  - 1980///
CY  - Englewood
PB  - Cliffs Prentice-Hall         
KW  - Marketing
N1  - Bibliography p 583-608
ER  -