TY  - BOOK
AU  - Stanley Richard E
TI  - Promotion:  Advertising, publicity, personal sellin   
U1  - X:513, L7;M2 
PY  - 1982///
CY  - Englewood
PB  - Cliffs Prentice-Hall         
KW  - Advertising
N1  - Bibliography chapterwise
ER  -