Reizebos Rik <br/><br/>
Brand management    A theoretical and practical app    

 - Essex  Pearson Education           2003 
 - xvi, 331p  cm. 
<br/><br/> Bibliography: p 287-311; Appendix: p 287-311 
<br/><br/><label>ISBN: </label>0273 65505 1 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P3