TY  - BOOK
AU  - Reizebos Rik
TI  - Brand management :  A theoretical and practical app   
SN  - 0273 65505 1
U1  - X:511-8, P3 
PY  - 2003///
CY  - Essex
PB  - Pearson Education         
KW  - Marketing
N1  - Bibliography: p 287-311; Appendix: p 287-311
ER  -