TY  - BOOK
AU  - Lewison Dale M
TI  - Marketing management:  An overview   
T2  - Dryden Press Series in Marketing
SN  - 0030981530
U1  - X:51-8, N6 
PY  - 1996///
CY  - Fort
PB  - Worth Dryden Press        
KW  - Markeing Management
ER  -