TY  - BOOK
AU  - Dickson Peter R
TI  - Marketing management
T2  - Dryden Press Series in Marketing
SN  - 0030177421
U1  - X:51-8, N7 
PY  - 1997///
CY  - Fort
PB  - Worth Dryden Press        
KW  - Marketing
N1  - Appendix : p 746-82
ER  -