Parente Donald and others <br/><br/>
Advertising campaign strategy   A guide to marketing communication plans    

 - Forth  Worth Dryden Press          1996 
 - xx, 363p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/><label>ISBN: </label>0030128986 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N6