TY  - BOOK
AU  - Parente Donald and others
TI  - Advertising campaign strategy:  A guide to marketing communication plans   
T2  - Dryden Press Series in Marketing
SN  - 0030128986
U1  - X:513, N6 
PY  - 1996///
CY  - Forth
PB  - Worth Dryden Press        
KW  - Advertising
ER  -