Shimp Terence A <br/><br/>
Advertising promotion, and supplemental aspects of integrated marketing communication 

 - 4th 
 - Forth  Worth Dryden Press          1997 
 - xxiv, 589p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/><label>ISBN: </label>0030103525 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N7