TY  - BOOK
AU  - Shimp Terence A
TI  - Advertising promotion, and supplemental aspects of integrated marketing communication
T2  - Dryden Press Series in Marketing
SN  - 0030103525
U1  - X:513, N7 
PY  - 1997///
CY  - Forth
PB  - Worth Dryden Press        
KW  - Advertising
ER  -