TY  - BOOK
AU  - Zikmund Williamur
TI  - Exploring marketing research
T2  - Dryden Press Series in Marketing
SN  - 003018763X
U1  - X:51, M6;N7/TD1 
PY  - 1997///
CY  - Forth
PB  - Worth Dryden Press        
KW  - Marketing
ER  -