Hoffman K Douglas <br/><br/>
Essentials of sevices marketing 

 - Fortworth  Dryden Press           1997 
 - xxi,505p.  cm. 
 - Dryden Press Series In Marketing .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, N7