TY  - BOOK
AU  - Hoffman K Douglas
AU  -  Bateson John E G
TI  - Essentials of sevices marketing
T2  - Dryden Press Series In Marketing
U1  - X9(Y):51, N7 
PY  - 1997///
CY  - Fortworth
PB  - Dryden Press         
KW  - Service Industry
ER  -