CZINKOTA Michael R <br/><br/>
Global  marketing. 

 - Fortworth  Dryden Press           1996 
 - xxv,648p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.1.N9, N6/TD