Lancaster Geoff <br/><br/>
Marketing 

 - New York       Palgrave Macmillan         2004 
 - xii, 434p.  cm. 
<br/><br/> Includes bibliographical references.; Index 428-434p. 
<br/><br/><label>ISBN: </label>0333987896 (pbk) 
<br/><br/><label>Standard No.: </label>17955 
<br/><br/><label>Source: </label> 719, 22/03/2006, Vibha Books International  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P4