TY  - BOOK
AU  - Lancaster Geoff
AU  -  Reynolds Paul
TI  - Marketing
SN  - 0333987896 (pbk)
U1  - B2T0b8B, P4 
PY  - 2004///
CY  - New York    
PB  -  Palgrave Macmillan       
KW  -  Marketing
KW  - Operational Research
N1  - Includes bibliographical references.; Index 428-434p
ER  -