TY  - BOOK
AU  - Jefkins Frank
TI  - Advertising today
SN  - 0700202854
U1  - X:513, M4 
PY  - 1984///
CY  - Glasgow
PB  - International Textbook Company        
KW  - Advertising
N1  - Bibliography: p 303-304; Appendix: p 301-302
ER  -