TY  - BOOK
AU  - Hanssens Dominique M
AU  -  Parsons Leonard J
AU  -  Schultz Randall L
TI  - Market response models: Econometric and time series analysis
T2  - International series in quantitative marketing
SN  - 079239013X (hbd)
U1  - B2T0b8B, N0 
PY  - 1990///
CY  - Boston
PB  - Kluwer Academic Publishers       
KW  - Operations research irt Marketing
N1  - Bibliography 339-380p; Indexes 381-388p
ER  -