Abrahams David <br/><br/>
Brand risk   Adding risk literacy to brand management    

 - Hampshire  Gower            2008 
 - x, 212p  cm. 
<br/><br/> Bibliography: Chapterwise and P: 201-07 
<br/><br/><label>ISBN: </label>9780566087240  3833.5 
<br/><br/><label>Source: </label> 105, 08/08/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P8