TY  - BOOK
AU  - Kitchen Philip J
TI  - Future of Marketing: Critical 21st century perspe   
SN  - 0333992865
U1  - X:51-8, P3 
PY  - 2003///
CY  - Hampshire
PB  - Palgrave Macmillan         
KW  - Marketing
N1  - Bibliography : p 180-89
ER  -