Broderick Amanda <br/><br/>
Integrated marketing communications 

 - Harlow  Person Education           2001 
 - xxvi, 752p  cm. 
<br/><br/> Bibliography chapterwise; Glossary: P 706-723 
<br/><br/><label>ISBN: </label>0273625136 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, P1