TY  - BOOK
AU  - Broderick Amanda
AU  -  Pickton David
TI  - Integrated marketing communications
SN  - 0273625136
U1  - X:51-8N91, P1 
PY  - 2001///
CY  - Harlow
PB  - Person Education         
KW  - Marketing Communication
N1  - Bibliography chapterwise; Glossary: P 706-723
ER  -