James B G S <br/><br/>
Integrated marketing 

 - 2 
 - Harmondsworth  Penguin Books           1972 
 - viii,403p  cm. 
 - Pelican Library of Business and Management. Ed. by T Kempner .
<br/><br/> Bibliography: p 394-99 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L2