TY  - BOOK
AU  - James B G S
TI  - Integrated marketing
T2  - Pelican Library of Business and Management. Ed. by T Kempner
U1  - X:51, L2 
PY  - 1972///
CY  - Harmondsworth
PB  - Penguin Books         
KW  - Marketing
N1  - Bibliography: p 394-99
ER  -