TY  - BOOK
AU  - Hartley Robert F
TI  - Markting mistakes and successes
SN  - 0471446386
U1  - X:51.73.N8, M6;P4 
PY  - 2004///
CY  - Hoboken
PB  - John Wiley         
KW  -  Marketing
KW  - Commerce
ER  -