Kotler Philip <br/><br/>
Marketing insights from A to Z   80 concepts every manager needs to know    

 - Hoboken  John Wiley           2003 
 - xviii, 206p  cm. 
<br/><br/><label>ISBN: </label>0471268674  719.21 
<br/><br/><label>Source: </label> 6989, 21/08/2007, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51, P3