TY  - BOOK
AU  - KOTABE Masaaki
AU  -  HELSEN Kristiaan
TI  - Global marketing management
SN  - 9780470505748
U1  - X:51-8.1.P, P1; Q1 
PY  - 2011///
CY  - Hoboken
PB  - John Wiley         
KW  - Commerce
ER  -