TY  - BOOK
AU  - Morgan John
TI  - Brand against the machine:  How to build your brand, cut through the marketing noise, and stand out from the competition   
SN  - 9781118103524
U1  - X:511-8, Q2 
PY  - 2012///
CY  - Hoboken
PB  - John Wiley         
ER  -