Mc Daniel Carl <br/><br/>
Marketing research essentials 

 - 5th Ed 
 - Hoboken  John Wiley & Sons         2006 
 - xvi, 479p  cm. 
<br/><br/> Glossary P G1-G6 
<br/><br/><label>ISBN: </label>0471684767  5407.0600000000004 
<br/><br/><label>Source: </label> 213, 02/12/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, P6