TY  - BOOK
AU  - Mc Daniel Carl
AU  -  Gates Roger
TI  - Marketing research essentials
SN  - 0471684767
U1  - X:51b4, P6 
PY  - 2006///
CY  - Hoboken
PB  - John Wiley & Sons       
KW  - Commerce
N1  - Glossary P G1-G6
ER  -