TY  - BOOK
AU  - Frank Ronald E, and others
TI  - Quantitative techniques in marketing analysis :  Te   
T2  - Irwin Series in Quantitative Analysis for Business. Ed by R B Fetter
U1  - X:51:(B), K2 
PY  - 1962///
CY  - Homewood
PB  - Irwin          
KW  - Marketing IRT Mathematics
N1  - Bibliography at the end of each chapter
ER  -