TY  - BOOK
AU  - Howard John A
TI  - Marketing management:  Opertaing strartegic and adm   
T2  - Marketing Management: Analysis and planning
SN  - 0256002274
U1  - X:51, J7;L3 
PY  - 1973///
CY  - Homewood
PB  - Irwin          
KW  - Marketing
N1  - Appendix at the end of few chapters
ER  -