Woodruff Robert B, and others Ed. <br/><br/>
Marketing management perspectives and applications 

 - Homewood  Irwin            1976 
 - xi, 433p  cm. 
<br/><br/><label>ISBN: </label>025601843X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L6