TY  - BOOK
AU  - Hansen Harry L
TI  - Marketing:  Text and cases   
SN  - 0256016429
U1  - X:51, J6;L7 
PY  - 1977///
CY  - Homewood
PB  - Irwin          
KW  - Marketing
N1  - Appendix: p 845-73
ER  -