Dirksen Charles J, and others <br/><br/>
Advertising principles, problems and cases 

 - 5 
 - Homewood  Irwin            1977 
 - xviii,690p.  cm. 
<br/><br/> Bibliography: p 675-677 
<br/><br/><label>ISBN: </label>0256019258 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L7/TD3